Nike Dunk F(low) Control

Watts celebrated 150 years and the training team wanted to bring more attention to their online courses and get more customers. I led the design project of a Watts themed sneaker using Nike Dunk Low's as the base. They were created to celebrate both the 150th year, and to have a select few be raffle prizes to customers. A campaign was created for the shoes and posted on LinkedIn.

The design I created is a collage of old Watts logos, cartoon graphics, and imagery from Watts ads back in the 1950s. I wanted the shoe to be a throwback with the collage graphics, and the color pallet being black, gray and the Watts blue.